Top Reasons Patients Leave Your Practice—and What to do About It
By Amir Khoshnevis, ODCultivate long-term patients by treating patients with respect and showing them that you and your staff care and appreciate...
3.7K
Patients Happy with Your Practice? Customer Satisfaction Surveys Offer Insight
By Sherin George, ODA customer satisfaction survey candidly assesses your work as doctor, your optical's services and products --and whether your patients...
2.5K
Creative Marketing Concept: Signature Windows
By Rachael Click, ODEnhance your practice brand--and attract new patients--with catchy window designs that become the talk of the town. Here are...
2.7K
Love Letters to Your Patients: Show Patients You Care
By Nathan Bonilla-Warford, ODValentine’s Day week is a good time to review how you can best show patients you value them.
3.0K
Give Your Office Environment a Sensory Analysis
Your patients use all of their senses to evaluate your office. Run a test to see if your office looks, smells, tastes,...
3.7K
Automated Recall Drives Practice Growth
An effective recall system is a lifeline to practice success. Automated recall notices can keep your exam chairs filled.
2.7K
Use Optometric Alumni Networks as a Practice-Building Resource
Networking begins in optometry school--where you create bonds that help to build and guide your practice through your entire career. Here are...
5.5K
Compete with All Retailers for Share of Patient Dollars
When merchandising, we tend to look at other optical retailers. Fact is, we compete with all retailers for share of patient dollars—and...
3.7K
Make Your Practice Teen-Ready
Welcome teenagers: emerging consumers! Create promotions that speak to both teen patients and their parents, and accommodate the special scheduling needs of...
2.2K
Create a Practice Capable of Life-Changing Transformations
One OD gave Buddy Holly his signature look—and transformed rock’n’roll style. Do more than give exams and fit eyeglasses; your superior care...
The attention span of today's consumer is split between a myriad of media. Using varied channels--online, print and broadcast--is your best bet to reach the greatest number...
2.9K
Giving Back is Good–and Good for Business, Too
December is the right time to think about giving back. Even in tough financial times it is important to help others and...
2.4K
Calculate Cost of Taking Patient from Knowing You…to Referring You
There are seven steps in taking a prospective patient from awareness of your practice to becoming a loyal patient who refers you...
3.2K
Know Your Patient’s FORDs to Learn What Motivates Patient Purchases
Apply the FORD method and ask about Family, Occupation, Recreation and Dreams. The answers to your questions reveal the emotional reasons behind...
2.3K
Put Butts in Exam Chairs: Ask Existing Patients about Family Members Needing Exams
Existing patients are a top source for keeping your exam chairs filled. When patients present for exams, use your electronic health records...
2.7K
Motivating Consumers to Choose Your Private Practice
Consider what you, as an independent eye doctor, can provide to patients that corporate ODs cannot. Then work a plan to market...
Download a checklist to conduct a “Five-Minute Office Environment Evaluation.” Experience your office environment from your patient's point of view, then make...
2.4K
Demonstrate Professionalism as a Doctor
Project a professional image to patients by using professional terms, not lay terms, to describe your treatment plan. Professional methodologies will bring...
2.7K
Develop People Skills to Serve Growing Number of Seniors
The senior population is growing fast, and this presents growth potential for your practice. Doing well in serving the senior segment requires...
5.2K
Reduce Perceived Wait Time with iPads
Giving patients an iPad to explore while they wait for an exam may not shorten their wait time—but it makes the experience...
2.6K
Differentiate Your Practice Brand with a Unique Office Enviroment
An office environment that reflects your personal style can attract the type of patients you want—and make for memorable experiences and loyal...
2.2K
Referral Conversation Starters
Encouraging patients to promote your practice can put new patients to your exam chair. Good ol’ word-of-mouth is sometimes the best marketing...
2.6K
Segment Your Patient Base and Target Your Most Profitable Patients
Determine which patients yield the best ROI for your marketing efforts--and put your dollars there.
2.7K
Create an Eco-Friendly Office to Enhance Your Practice’s Appeal
By creating an eco-friendly office you can extend the appeal of your practice to eco-friendly potential patients and build ties to your...
2.3K
Tell Patients Compelling Stories to Illustrate Your Recommendations
Doesn’t matter how many innovative vision solutions you are able to provide for your patients if your patients don’t know you have...
2.4K
Increase Patient Visits with “Think About Your Eyes”
Participating in the Think About Your Eyes consumer eye health awareness campaign can educate patients about your practice, and why regularly visiting...
