Review of Optometric Business

Dispensary Viewpoint

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Prescribe Lenses for Protection and Prevention

Howard Purcell, OD, FAAO, Dipl., of Essilor, explains the marketing approach behind Eyezen and Eyezen+ lenses–and stresses that the eye exam remains...
Build Multiple Sales with Deluxe Eyeglass Cases

Dec. 7, 2016: Barry E. Santini of Long Island Opticians utilizes deluxe eyewear cases to make multiple sales and build value with...

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